This is the story of how I begrudgingly became a blogger.
In the Fall of 2011, I decided that I was ready for a change and began looking for a new job. It quickly became obvious that I had not actually had to compete for a job for over 20 years! My interviewing skills were rusty. Talking about my value in networking scenarios was uncomfortable. My LinkedIn profile was out of date and failed to take advantage of the power of social media.
So I did what any good executive would – I hired an expert! Props to Shawna Simcik at Innovative Career Consulting, a division of OI Partners. She put together a package of executive coaching services customized for my background and goals. Her expertise has proved invaluable in defining my personal brand, improving my résumé and bio, and leveraging the power of social media.
Even with Shawna’s advice, however, I was resistant to the idea of becoming a blogger. In my uninformed opinion, it seemed like an investment of a lot of time for little return. The conservative voice in my head kept asking a good question, “Who in the world would want to read my blog?” And then I came across this article by Meg Guiseppi, another respected executive job search coach. Here’s a quote that pushed me over the edge:
“Recruiters, employers, and hiring decision makers source c-suite and senior executive candidates through blogs. Want to get noticed by them and connect with them? Build a blog and they will come.”
I realized that blogging, from an executive branding perspective, is a savvy use of social media to get noticed by the right people. The tactics of marketing a company or product are the same as those of job hunting. You’re just marketing yourself instead of the company or product!
Plus, I’m one of those people that needs to write things down. It’s a process that helps me think through complex issues. I’m better able to articulate what I want to say when I’ve taken the time to write it down. Like I just did in this post. Hey, I’m already a blogger! If by sharing my experiences, I’m able to connect with and inspire others, all the better!